Eric Heikkinen

I spent four years studying film and nonlinear post production in college. My college only taught one product for editing in the film department: Avid. We had state of the art facilities with a range of Avid products that would suit everything from the beginner filmmaker to the most advanced color correction labs available on the market. All of the hands on experience with Avid products made me comfortable with dealing with editing films and that resulted in me specializing my studies on post production my senior year.

My personal relationship with Avid Technology began in Spring 2007 when I had a chance to be an Avid student representative at NAB 2007. I was selected as a student representative for Savannah College of Art and Design (SCAD) along with three other SCAD students. About twenty students from 5 other schools were invited to be a part of the Avid NAB experience, and during this time we were asked to video blog about the show.

I was later selected to be an intern at Avid during the Summer of 2007, where I was part of their Marketing department and worked on several projects. Two of the project were websites based on open source technologies that were designed to help market Avid to a larger audience. One site targeted users who were familiar with Apple’s post production software and were making the switch to Avid. The website template was designed to mimic the look and feel of a Macintosh operating system and feature videos designed to familiarize the user with Avid software. Another website was designed to appeal to groups of Avid users who organize monthly events and meetings. The difficult part about this project was creating a site that was easy to use on the front end and back end, where administrators could learn to enter their data effortlessly to update the site.